Performance Programming

Custom strength, conditioning, and swim-specific programming built around your goals — designed and coached by a Certified Strength and Conditioning Specialist (CSCS), Certified Personal Trainer (CPT), and certified swim coach.

Our Coaching Approach

Every program is built on real credentials and real coaching — not a generic template. We take the time to understand your goals, your history, and your schedule, then build a plan that actually fits your life.

Programming Built Around You

Every plan starts with an assessment of your goals, movement history, and schedule, so your sessions target what actually matters for you.

Backed by Real Credentials

CSCS, CPT, and certified swim coach — your program is designed by someone who has actually done the coursework and testing, not just picked up a certificate mill badge.

Structured, Yet Adaptable

Every program follows proven strength, conditioning, and swim-training principles — but it flexes around your travel, injuries, and life so you keep making progress.

How It Works

Every program follows the same three-step process, whether self-guided or working with a coach directly.

Assess

We start with a conversation about your goals, training history, and schedule — plus your movement and recovery baseline.

Design

CSCS, CPT, and certified swim coach — your program is designed by someone who has actually done the coursework and testing, not just picked up a certificate mill badge.

Train

Every session progresses with proven strength and conditioning principles, and adjusts around your travel, injuries, and life so you keep making progress.

Programming Packages

  • A custom-built program with monthly check-ins, so you always know what to do and why. Pay monthly at $80, or save with $600/yr.

  • Multi-year builds for long-term athletes and competitive goals. Contact us for custom pricing.

Work With Us

  • "My program changed every few weeks as I got stronger—no cookie-cutter templates. It’s clear this is coached by someone who actually knows what they’re doing."

    Alex R., Programming Client

  • "The check-ins kept me accountable and the plan actually adapted when work got busy. I’ve made more progress in three months than I did all last year."

    Jordan K., Programming Client

  • "Clear communication every step of the way, and the program itself was built around my actual goals—not a generic template."

    Taylor B., Programming Client

Frequently Asked Questions

  • Self-guided programming ($80/mo or $600/yr) with monthly check-ins, and custom multi-year macrocycles for long-term athletes and competitive goals. Want more hands-on support between sessions? Take a look at Coaching.

  • Reach out using the button above and we'll talk through your goals, schedule, and experience level before building your first block.

  • Every program is built on real credentials and adjusts as you get stronger — no cookie-cutter templates. Structured, yet adaptable to your schedule and progress.

  • Email jacobrinn@coastawell.com any time, or use the button above to start a conversation about your program.

  • Self-Guided programming is $80/mo or $600/yr. Custom Macrocycles are multi-year builds for long-term athletes — contact us for custom pricing.

  • Structured, yet adaptable. You'll always have a clear plan, and it'll evolve with you as your training does.

Ready to Build Your Program?

Tell us a bit about your goals and experience level, and we'll follow up within 48 hours to help you pick the right programming package.